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Beverage labeling: a fast changing market, beverage labeling presents challenges in design, production and marketing.
Beveragelabelling has become a growing area in the label industry and has won the attention of some countries.
A recent article on the front page of The New York Times discussed the importance of product packaging, pointing out the changes made by Pepsi, Coca-Cola and many other companies.
These companies and other companies are trying to attract more people to focus on their brands and attract interest among consumers. [
How does a company use tags to generate interest in its beverageproduct?
There is no clear answer.
Companies take different approaches and use different methods and materials to create what they think will appeal to consumers.
One example is the promotion of CoorsBrewing, which took place in the summer of 2006.
A converter of MN Minni apores in the United States that works at temperature
The buffer label is called cold packaging of OutlastTechnologies Inc.
A company in the development stage
Change the materials and applications originally designed for NASA.
Cold packaging removes heat from the drinker\'s hands to keep the beer cooler and longer.
The silver Coors Light cold package label is 360 [degrees]
Premiere with tactile effect.
The back of the label is coated with no technical coating to create a barrier between the container and the warm hand.
The label is made of Outlast material and transparent polyester laminated with metal polyester.
The project took two years to develop, mainly during the summer at the bar.
Bill Orme, marketing service manager at Smith, said, \"It was a success, but Coors is known for changing strategies frequently and is therefore limited to 2006 summer months.
\"Coors currently offers CoorsLight bottles with color changing labels, indicating when the beer is at the correct temperature.
The desire to change is good for converters as beefagecom is looking for innovative ways to make their products stand out.
In the process of finding a self-separation approach, befrig may be more interested in stress-sensitive solutions.
Kariankanen, director of film development for inFletcher UPM Raflatac, a supplier of NC in the United States, said, \"a major trend is that wet glue is replaced by pressure sensitive glue.
\"One of the reasons he gave was that the pressure sensitive label produced no-
The look of the label and their ability to look more complex. [
Rick Harris, product manager at FLEXcon, a us ma material supplier, agrees that stress sensitivity is becoming an increasingly popular option.
\"Beer bottle labels are an area where existing brands and new brands are shifting or starting with pressure sensitive films.
The success of major brands such as Bud Light, Heineken, Amstel Light and Sol is an example of a successful stress-sensitive film in traditional paper or direct printing, \"he said.
Kevin Foos, segment manager for the us oh Mentor North American AveryDennison beverage strategy, said, \"ps accounts for about 7% of all beverage labels today.
Despite the small percentage of PS labels today, we expect PSto to grow by far more than 15% over the next three years.
\"According to Brady greet, vice president of OH Troy roll aker Coating, USA,\" drinks account for about 20-25% of the entire major label market.
For PS, its growth rate is double, mainly in high volume consumer brands, especially in beer, where marketers want to convey a premium image in beer.
\"Dirk Edwards, director of multi-company marketing
Color Company (MCC)
Oh, the United States, Sharonville talks more about drink labels.
According to the free organization-
Labels agemakes 2008 reported that beveragemakes rose 14% in the North American main label market where MCC was involved.
Due to the release of new products (i. e.
New Age drinks)andmulti-
\"Based on which studies you extract data from, the growth is expected to continue at a rate of 3% to 5%,\" he said . \".
While thananen admitted that wet glue was still the main way to label drinks, he saw the change.
Stress sensitivity is growing significantly.
PS labels are much more efficient than other labels.
The total application cost is less.
That\'s why we want the beverage label to grow in the future.
\"The main trend has become a big part of the current beverage label market.
Harris said, \"one trend we see is to cover the label more fully using shrink film instead of packaging or traditional paper labels.
This gives brand owners the ability to cover the entire container with graphics.
These labels are usually opaque in nature, covering the content of the product. \" (
For more information on shrink labels, see the features that start on page 58. )
Stixon Labels is a converter that provides pressure sensitive Labels for bottled water, beer, wine, juice and coffee in NM Albuquerque, USA, and the president of the converter, Beverly Chavez, believes that clear Labels
\"I think a clear film label is the general trend because it\'s a clean, refreshing look, the way beverage companies want to paint drinks. \"Jon R.
Knight, director, packaging, label and technology business, Winston Treofan America LLC-
Salem, North Carolina, agrees.
He said, at cut-and-
Stack and scroll form.
\"The transparent label helps print on both sides, so for bottled water you can see the\" image \"inside through the bottle and water,\" he explains \".
Knight also said that a transparent or white OPP Film is replacing paper labels.
According to Glett, \"In general, beverage trends are healthier drinks and new packaging innovations.
Plastic is the preferred material, but Glass seems to be replacing metal, especially in the premium beer market.
The design trend is more diverse packaging, including bottles and containers in irregular or ergonomic shapes. \"Spear Inc.
OH, Mason, from the United States, has a high reputation in the industry for focusing on high-quality PS labels for major beverage brands.
DanMuenzer, vice president of marketing at Spear, cited a major production trend: \"The biggest label trend in the global beverage industry is in-
Traditionally, the dash quipment cannot be marked fast enough to keep up with the high
But that changed in 2003/2004.
\"In terms of design, Muenzer says the label has evolved into an integral part of the company\'s information.
He explained, \"the most obvious marked growth area, PS and
The body shrinks and provides the opposite benefit.
Shrink labels are often very complex, for all intentsbecome with graphics covering the packaging of the entire package.
PSlabels tend to be a clean and easy way ---
The label complements the shape, color, liquid, etc of the bottle.
PS is used with a variety of materials (
Clear, white and metal film as well as paper and metallized paper substrates)
And unique shapes (
The base plate allows for a unique size).
Harris believes that the biggest change in the pressure sensitive film of the beverage is in graphic design.
\"The process of bold images, hot stamps, holographic photos and printing is constantly changing and evolving.
\"Digital printing is growing rapidly and will be used for pressure-sensitive films, which is another way to deliver smaller volumes at a cost-effective price,\" he explains . \". The no-
Clear label appearance-on-
Clear labels are the areas where beverage labels are popular.
Another trend is to use extra colors.
Randy Wise, president of Century Label
A spokesman for Red Oak, Texas, said, \"it seems that everyone is getting more and more colors. Four-
Color processing is not enough.
The company wants flashy labels.
They asked for hot stamping foil and I have heard that some safety measures have been taken against the product.
Chavez talked about some new label options.
\"Fiji is the first to come out with the appearance of being able to see beautiful pictures through clear labels and drinks.
This is as notable as holographic material. catching.
The Arizona brand has also created artistic masterpieces for its label packaging.
I believe most of their labels are on unsupported movies (
This is very fashionable. \"[
A major trend, according to Foos, is that beverage companies need to turn around quickly.
He quoted \"mass customization/skuproferation--
The goal of the brand is to have a smaller population, more brands and SKUs, and a shorter life cycle.
Labels and packaging are becoming the main difference.
\"Even before the labeling process starts, challenging the label drink can bring some challenges to the converter.
Wise sees shrink sleeve technology as a barrier.
\"You must be prepared.
This is a capital investment in R & D.
Art problems must be together.
With the shrink sleeve you have to use the software.
In addition, the volume is huge, and the turnover speed is getting faster and faster.
\"Thomas Dabra, vice president of production, Hub Labels Inc.
In Hagerstown, Maryland, a waiter who works on milk, water, tea and some soda labels sees costs as a challenge.
\"This is a very difficult application for unsupported movies.
There is a learning curve on the shrink label-it\'s new.
Customers always look at the price of the label, not the cost of the label.
Muenze also sees costs as a problem, but he stressed that customers need to be considered as a whole.
\"While the price of ps labels has dropped significantly, they are still almost double that of wet adhesive paper for large volume applications.
However, the beverage manufacturer saw the double
With PS, the digital throughput is improved, which offsets the price of the label.
In many cases, the cost of PS is lower when considering the \"total application cost\" and it also provides additional capacity (
Provide production expansion services for high utilization customers.
\"The shape of the beverage container can cause problems for the converter.
Glett said, \"irregular-shaped packaging is not suitable for labeling, so labeling is done with shrink sled technology.
Pasteurization and refrigerator soaking are a challenge on the PS label.
In both cases, neither adhesive can become milky and must adhere without defects. \"[
Muenze also mentioned several other challenges: \"The speed of production and moisture are often the biggest obstacles.
The speed that can be achieved now; however, high-
The operating efficiency window of the speed line is small.
Water is the main obstacle. -
PS requires a relatively dry bottle for the adhesive to adhere correctly-
The transaction of the transparent substrate is much larger than the opaque one.
Both Ice and ice chests have unique performance requirements.
They can all be overcome;
However, it adds variables and costs to the label solution.
\"Avery Dennison, Fasson Roll North America has some items that can help the converter cope with these challenges.
Foos said, \"We recently launched the S7200 adhesive specifically designed for the beverage market, which provides improved refrigerator performance with the ultimate quick stick for high-end customers
Speed distribution lines and improved wet bars to avoid excessive concentration that is common during bottling.
He believes that the needs of end users will be difficult to increase.
\"With foil, metal inks, etc, more complex designs can be challenged.
\"It\'s like Miller cold label,\" he said . \".
This label appears on Miller\'s beer product, inspired by chelada in Mexico, a beer with lime and salt.
Harris of FLEXcon found some issues with the beverage label.
There are a few label containers, high temperature pasteurization, hot filling, transportation abuse and ink Anchorage.
The shape and design of the bottle with a composite curve, and the surface of the bottle itself, also pose a challenge to the beverage label.
However, he added, \"there are very few situations where stress-sensitive films cannot be managed effectively.
\"Another problem that mainly exists outside the United States is the use of recyclable bottles.
Terranen of UPM Raflatac said, \"one challenge, especially in the European market, is the washable film label for recyclable bottles.
A ps tag on one-
Where consumers throw away bottles.
The development work is going on in this area to find a good solution. Muenze agreed.
\"Outside the United States, the market for beefagessold in recyclable bottles is five times that of non-recyclable bottles
Spear has developed a solution, ThermoWash, which provides traditional PS label graphics, but the label is washed out in the bottle cleaner.
\"It\'s hard to predict the future of beverage labels accurately in the future, but several people in the industry think they have ideas for the future.
Of course, the beverage label will not disappear. Multi-
Color\'s Edwards said, \"consumers\' desire for premium and indulgent drinks will continue to allow manufacturers to stand out on the shelves by looking for unique ways through promotions and functional activities.
\"Consumer demand for healthier beverage options will also fuel belvaquilin.
Thanks to the recent US focus on obesity, many consumers are looking for healthier options in the food and beverage industry.
The company has noticed and provided more drinks that are considered healthy.
More specifically, contraction is seen as an area of sustained growth in the future.
Wise said, \"I see more and more shrink-label businesses and summarize businesses.
The \"center\" label \"Dahbura agreed.
\"The future is undoubtedly shrinking sleeves.
It will be a $1 billion market, according to TLMI . \"
TLMI released its North American label study earlier this year.
Beverage labels were found to account for 15.
6% of the pre-sensitive label market.
The study also noted that beverage growth was 3% per cent from 2005 to 2010.
\"The beverage label will continue to grow,\" said zananen.
The main applications will be beer and high
Terminal water including seasoning water.
This is good for PS labels as beverage companies want to separate themselves from standard products.
The Knight of Treofan saw the continued growth of water, juice and healthy drinks;
PET bottles continue to grow;
The weight of PET bottles is light;
Measurement of OPP labels.
According to Harris of FLEXcon, the pressure sensitive film will continue to be a leading choice for the decoration of beverage containers.
Shrink Film is finding its place for composite curve surfaces or applications where full coverage labels are suitable for containers and content.
Spear\'s Muenzer sees the continued expansion of PS and the creation of global brands [1 [in the future].
If you look at the totallabel industry, PS accounts for about 60% of our customers and EUlabels.
However, the label of the drink is less than 20% PS.
This is the last \"major\" industry that will shift due to graphical capabilities and production efficiency.
Again, as the world becomes smaller and smaller,
The national beverage company will build global brands and packaging.